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Profitably Evaluate Your Data With the ProCampaign® Business Intelligence Features
Use ProCampaign® Business Intelligence to increase customer satisfaction and loyalty. Easily analyze your database, campaigns and omnichannel marketing activities. Identify potential for improvement and optimize the return on investment. With ProCampaign® you consolidate your data and send personalized content to your customers at the right time. The Customer Engagement System is the ideal platform for effective sales, marketing, customer service and general performance management. With ProCampaign® Business Intelligence you can always keep an eye on the success of your campaigns.
Strengthen Your Customer Loyalty With ProCampaign® Business Intelligence
Many situations in day-to-day business that companies face require quick reactions and actions. ProCampaign® Business Intelligence supports you efficiently in decision-making. Evaluate your customer data, campaigns and omnichannel marketing activities quickly and easily using the extensive functionalities. Use the insights gained to identify opportunities for improvement and optimize your return on investment.
One Single Source of Truth
ProCampaign® Business Intelligence combines your collected data in a powerful database. You use this data collection for your marketing automation. Create targeted and data protection-compliant marketing campaigns in which you send relevant and personalized content to each individual customer at the right time. Together with its CRM data warehouse, the customer engagement system offers many functions to intensify customer loyalty. In order to exploit these possibilities, customer profiles and transaction data are stored in compliance with data protection laws. ProCampaign® is the ideal solution for your campaign management, customer service and general business performance management.
One Central Database for Your Data
The data warehouse is set up with the collected data from various sources. This gives you an overview of all the current data available. The SaaS stores these centrally and in compliance with the highest security regulations. ProCampaign® access rights management ensures that only those who are authorized to access your data can do so. Its multitenancy makes ProCampaign® ideal for global companies that want to store and process their data separately by country, for example.
The Platform Is Underpinned by the Integrated Business Logic:
- Deduplication
- Permission handling and aggregation
- Integrated workflows
- Postal address check and correction
- Calculations: Scoring, Clustering, Profiling, Recency Frequency Monetary Value (RFM Analysis) etc.
- Exclusion of customers through blacklisting
- Automatic, GDPR-compliant clean-up processes for data cleansing
Optimize Your Performance Using the ProCampaign® Real-time Dashboard
- Gain an overview of the entire database and the individual communication channels (e-mail, SMS, community/customer loyalty programs)
- The most important key figures and KPIs are presented in tabular and graphical form
- Individual campaigns are compared and improvement potential identified
- Deep insight into the customized (KPI) reports
Always Keep an Eye on the Success of Your Campaign Management
Extensive segmentation and evaluation functions allow you to evaluate the success of each campaign in detail.
- Delivery rate and delivery times
- Opening and click rates
- Hard and Softbounces
- Unsubscription rate
- Clicked links
- Reading environment for devices and mail providers
- Conversion Rate with funnel analysis
You can flexibly export the results of the analysis in reports. This way you get an exact overview and can use the findings in the best possible way.
Best Send Time Optimization
ProCampaign® Best Send Time Optimization helps you to send personalized emails at the best time. It constantly analyzes the behavior of your customers and adjusts the sending time of your e-mails accordingly. This way you reach the customer when he or she is most receptive to your email marketing activities. This increases customer satisfaction, which in the long term leads to increased loyalty and more recommendations.
Automated Product Recommendations
Strengthen customer loyalty with the ProCampaign® Product Recommendation Engine. It analyses your customers' purchase history and predictively suggests products for each individual customer that might be of interest to them. Send personalized content at the right time through the right channel based on this predictive analytics. Integrate product recommendations to improve customer satisfaction and retention and increase sales.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification