VDZ Distribution Summit Hamburg - ProCampaign Was Present as an Exhibitor

ProCampaign Is On a Distinct GDPR-Course With Its Customer Engagement Hub

Bremen, September 2018. At this year's VDZ Distribution Summit at the Empire Riverside Hotel in Hamburg, around 200 sales experts from newspaper and magazine publishers discussed the structuring of attractive distribution channels, the sustainable development of target groups and innovative forms of monetization. ProCampaign was present as an exhibitor and is very pleased about the numerous inspiring conversations with subscribers and interested parties regarding the implementation of successful and data protection-compliant digital dialogue marketing. The functionalities integrated in ProCampaign in the areas of e-mail marketing automation, campaign management and data-driven marketing provide media and publishing houses with the necessary tools for an individual customer dialogue and the basis for a higher added value of their communication and the loyalty of their subscribers.

Highlights of the VDZ Distribution Summit 2018: 

The inspiring keynotes by Philipp Welte (VDZ), Andreas Schoo (FUNKE Mediengruppe) and Thomas Lindner (Frankfurter Allgemeine Zeitung) were followed by a glance at the international perspective of the industry by Andreas Finborud (Schibsted Media Group), Martin Jönsson (Dagens Nyheter) and Josh Bassett (Bloomberg Media UK). An important aspect of the sessions was the need for a sustainable subscription business through the creation of strong brands, the delivery of high-quality content and the development of a personal customer relationship.

Sebastian Buggert (rheingold institut) and Joachim Stumpf (BBE Handelsberatung), among others, had a look into the future. Their presentations showed that many users are still reluctant to access voice technologies, but experience them emotionally and directly, as users can directly express and satisfy their needs. Stefan Ottlitz (SPIEGEL ONLINE) focused on the necessity of creating journalistic depth in comparison to the production of even more content with regard to the introduction of Spiegel+. Christian Riethmüller (Osiandersche Buchhandlung) also experiences the necessity of customer focus in retail bookshops. Companies have to align their structures with the customer, not with their own needs.

The second day of the congress focused on the opportunities for press distribution in the future.

The general tenor of the lectures and discussions was that publishers should view their newspapers and magazines as a brand due to declining sales figures and focus on retaining and winning new subscribers. This is helped by a sophisticated system which, on the one hand, securely stores the personal data of subscribers and prospective customers and, on the other hand, allows further insights into these people to be gained through analyses. Finally, personalized e-mail marketing and other communication channels can be used to establish and strengthen customer relationships and significantly increase the number of subscribers.