New design and campaign supporting features impress Digital Marketers

The start of the new year was successful: Right at the beginning ProCampaign^® rolled out a new design and new features with its version Icebreaker. To keep up the pace in e-commerce and omnichannel marketing the team launches new features regularly depending on the changing customer behaviour and omnichannel trends. With Icebreaker the manufacturer meets the two essential requirements of future-oriented agile digital marketing. Resource-saving, customer-centric campaign control and appreciative enhancement of First Party Data. Icebreaker provides the complete feature keyboard in a new user-friendly design and uses this hub to prepare marketers both technically and conceptually for future challenges in digital marketing.

Real-time access to relevant KPIs and analysis data

Icebreaker uses the marketing employee as captain, who keeps the customer journey on track by closely accompanying his customers and thus strengthens brand loyalty. The completely new Insights area, which provides real-time access to relevant KPIs and analysis data, supports him in this. This continuous monitoring of a campaign's progress via multivariate analyses and statistics enables quick and well-founded decisions that have a bearing on product management and sales beyond marketing. In the content area, users can expect an intuitive template designer with which they can create their own HTML templates and building blocks, which they can then drag and drop into e-mails and landing pages. The user can also create an image gallery for each brand, from which he or she can draw for various templates.