ProCampaign^®: Personalization and Privacy in Balance

Personalizing customer data and campaign management has never been easier. An emotional and individual customer approach, personal service, feedback, personalized offers and actions are the key to the success of your company. ProCampaign^® offers you these possibilities in one system considering the highest security standards and data protection regulations. Data protection and privacy are an essential topic in successful marketing. Those who respect the privacy of their customers create trust, a positive customer experience and loyalty.

Success in digital business: personalized marketing campaigns

Increase your company's digital business turnover with ProCampaign^®. With ProCampaign^® you design and manage campaigns, the customer life cycle and e-commerce activities in one single system. To personalize the communication with customers, the customer data is stored and evaluated in a centralized system. The complete CRM solution offers you tools for creating individual but automated workflows.

Get to know the wishes and needs of your customers and create added value for each individual customer with targeted marketing campaigns. Respect for privacy plays an important role. Build trust and gain loyalty with your customers. ProCampaign^® offers the highest data protection standards according to the General Data Protection Regulation (GDPR) and has already been awarded the EuroPriSe certification several times.

Build a positive customer experience:

• Describe rules of ethics that are understandable to the customer.
• Make a clear statement about your privacy policy.
• Give your customers the opportunity to provide feedback and to get in touch.

In addition, the following is recommended:

• Consider Privacy by Design and Privacy by Default in all applications.
• Assess potential risks such as theft, loss and corruption of data.
• Set high security requirements for your systems.
• Comply with laws and standards.
• Only use certified systems from recognised bodies.
• Work with partners who also respect privacy.

Principles for balancing personalization and privacy

There are a few principles you should follow as marketing manager when it comes to the balance between personalization and privacy. This is the only way to ensure that data protection and privacy are maintained at all times. All processes, whether access to or transfer of data, must be logged. Access to customer data may only be granted according to the "need to know" principle. All sensitive data must not be stored on unsafe media or intermediately for further processing. The data should also not be copied. Data should always be transmitted in an encrypted form. With ProCampaign^®, these security aspects are comprehensively considered.

Use preferred communication channels for your digital business

Use preferred communication channels (SMS, e-mail or mobile apps) to reach your customers. Inform your customers about data requests and usage. Offer different ways of personalization and implement them step by step. Possible problems can be identified with indicators such as churn rate, feedback, net promoter score or interaction score. Social media channels are also a good way to reach customers with targeted marketing campaigns and get feedback.

Create incentives for your target groups through personalization

For a positive customer experience, it is also important to offer customers incentives through benefits or discounts. Always keep an eye on the advantages for the customer in all your campaigns. The aim is to strengthen customer relationships. Respect the wishes and privacy of your customers. Enable positive experiences that you generate with added value in the appropriate context. ProCampaign^® offers you useful key concepts and key functionalities for personalizing customer communication and protecting privacy, with which you can improve the customer experience and maintain the trust of your customers.

Avoid personalizing critical topics

Health data is sensitive data that a customer does not like to share. Financial information or tracking of the location are also part of the information that can cause the customer to feel unwell. You should always be sceptical about data from third party sources, as the customer may not know that it has been forwarded. Many customers are very critical when it comes to the resale of data. It is best if you always ask yourself what you personally would find appropriate when collecting data.

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