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Email Marketing Automation in the Hotel Industry with ProCampaign®
Make Your Guests Regular Guests
With ProCampaign® you can accompany your guests throughout the entire guest journey thanks to real-time marketing automation.
Deliver valuable and relevant content at all times and increase customer satisfaction.
Booking behavior has changed considerably in recent decades, not least due to the existence of booking portals, increasing transparency and rising price sensitivity. Hotel guests no longer book accommodation, but experiences. Additionally, they want to be rewarded for their loyalty.
Successful hotels are those that react to this demand. Success comes to those who skillfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication.
Future lies in intelligent systems that help hoteliers to offer each guest a unique experience based on personal preferences and thus contribute to a sustainable increase in sales and customer satisfaction.
Accompany Your Guests Before, During and After Their Journey Thanks to PMS Integration
Remove data silos: Integrate your property management system into the central ProCampaign® database, bringing together data from multiple sources. Get a 360° view of your guests and increase your success through individualized customer communication.
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Become a Comprehensive Travel Companion From Pre-Stay...
Accompany your guests along the entire customer journey in real time thanks to marketing automation. Use relevant occasions to automatically send individual content and provide exactly the information that is relevant at the time. Through the integration of your hotel PMS (e.g. protel.I/O or Suite8), ProCampaign® is always informed about the current status of guest bookings. Predefined workflows trigger individualized e-mails in ProCampaign®: booking confirmations, pre-stay communication with relevant hotel information, additional services and weather forecasts for the day of arrival. This helps you to increase the excitement of your guests.
...to After-Stay
Even after their stay, there are many opportunities to stay in touch with your guests - provided they have given their legally compliant consent. Thank your guests for their visit, ask for feedback and make recommendations for a new stay.
Your Advantages for the Complete Guest Journey
- Benefit from a 360° view of your guests with extensive profile and transactional data
- Increase your revenue through additional sales: Room upgrades, wellness treatments or reservations in you restaurant
- Improve communication before and after the stay with personalized offers and feedback questionnaires.
Do you use protel as PMS in your hotel?
Then you should discover our protel.I/O integration for ProCampaign®!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification