Hotel PMS GLS Integration With ProCampaign^®

The hotel, the holiday region as a second home. This desire for customer loyalty is right at the top of the agenda for hoteliers. In the highly competitive environment of the hotel industry, winning over a new guest involves considerably more effort and costs than keeping an existing guest. Therefore, benefit from long-term customer relationships and reward your customers’ loyalty by implementing a customer loyalty program that offers special benefits to its members.

Data Alone Does Not Create Loyalty

Reality often looks like this: A guest spends the night in a resort, eats in the resort restaurant, enjoys a massage in the spa facilities and books a sports lesson with a personal trainer. Most hotel facilities record these services and expenses in different systems. It is therefore not possible to obtain a 360° view of the guest and his expenses. If the resort wants to reward guests who are most willing to spend their money, this guest may be overlooked if only the income from hotel nights and room category is taken into account.

In order to implement a guest loyalty program that takes the guest fully into account, it is essential to consolidate all data into a uniform system. But data alone is not enough. Only the knowledge generated from it contributes to the sustainable success of a guest loyalty program.

ProCampaign^® as Hotel PMS GLS Integration - a Dream Team

ProCampaign^® is the comprehensive Guest Loyalty System (GLS) that enables hotels to turn their guests into loyal guests. The integrated modules enable marketing managers and CRM managers to implement successful customer loyalty programs that include a perfect interplay of loyalty points and status levels.

ProCampaign^® Guest Loyalty features allow you to create and manage member accounts that store your guests' personal data as well as their interests, preferences and transactions. Automatically, based on rules you define, the ProCampaign^® Bonus Points Engine calculates loyalty points based on bookings, activities, expenses or engagement and posts them to the related guest account. The current status level of the guest is then automatically determined. The management of physical and digital loyalty cards is also fully included in the ProCampaign^® Guest Loyalty features. All information is available to the guest in real-time via the login area on your website.

Seamless Integration for Best Results

As an optimal extension, ProCampaign^® connects to your hotel property management system. This enables you to transfer all data from your Hotel PMS to ProCampaign^® and use it here to manage your guest loyalty programs.

ProCampaign^®'s integrated e-mail marketing modules allow you to (automatically) create and send successful e-mails with relevant content at the right time: e.g. event-related trigger e-mails when a certain score is reached, personalized birthday greetings or general news about your hotel.

Create Relevance and Reward Guests for Their Loyalty

Get to know your guests better and gain valuable insights into their interests and preferences. Use this information for even more relevance in your communication. You can also create incentives through personalized voucher codes that you manage in ProCampaign^® and send by email. Reward the loyalty of your guests through discounts, coupons or special offers.