ProCampaign^® Lighthouse: Safe, same, but different

New Version of ProCampaign's Customer Engagement Hub Puts Marketers In a Safe Environment When It Comes to GDPR

Bremen, February 2018. Centralized, data-protection-compliant data enrichment, focus on customer loyalty and agile campaign planning ─ This combination of functions makes the marketing and CRM system ProCampaign a convincing choice for international brand manufacturers and online shop managers. The feature all-rounder acts as a hub that manages and enriches customer profiles through website behavior, e-commerce data and more in a master database. ProCampaign sees itself as the central hub of the digital marketer, which can do without external additional tools. Where all relevant data is available in one qualified location, data silos cannot be created elsewhere. Time savings due to greatly reduced maintenance effort and customer profile transparency are positive consequences. In the integrated campaign module, users create individualised campaigns on this basis, which have a lasting effect on customer loyalty thanks to granular segmentation options, diverse orchestration and multivariate analysis and optimisation functions.  

ProCampaign stands out from its competitors through short innovation cycles. Adapted to the speed of the digital world, increasing mobility, changes in reception and consumer behaviour, the system is growing synchronously with developments in digital marketing. Developer Consultix is therefore announcing two updates for 2018. The first is currently the ProCampaign Lighthouse version with the following user-focused features:                         

Lighthouse project: With certifications, permission management and Fort Knox ready for the General Data Protection Regulation

Andres Dickehut, CEO of Consultix GmbH, estimates that about 50 to 70 percent of all customer data in Germany will not be legally compliant when the European General Data Protection Regulation will be introduced. With ProCampaign, however, decision-makers and users in digital marketing are on safe ground: As the only marketing and CRM tool, the product has been awarded twice the prestigious European Privacy Seal (EuroPriSe) as well as the DSGSVO data protection seal of approval of the ULD [1]. Consultix is ISO 27001-certified and can look back on more than 20 years of expertise in development competence and data protection. In addition, its own high-security data center ColocationIX makes all customer data digitally and physically invulnerable. The data fort Knox is located in a former nuclear shelter in Bremen.    

Every successful campaign starts with the written consent of the recipient. Following this core statement, the ProCampaign Permission Text Management offers the legally compliant administration of all permission and legal texts. Thus, the temporary version of the consent given by the customer is available in the hub for each customer profile. If a company or shop updates its consent text, the marketer can send a targeted mailing to all customers for whom the opt-in of the current version is missing. All functionalities, all customer data are integrated into the central database and are controlled from here. The fewer different tools and systems, the greater the overview of compliance with current data protection regulations.              

Cross- and upselling thanks to integrated recommendation engine

Smell today what the customer will buy tomorrow ─ The marketer's wish is behind ProCampaign's new Product Recommendation Engine. Its algorithm evaluates product purchases and creates individual priority lists with product suggestions for each customer profile. ProCampaign displays these via personalized e-mail or in the online shop. The engine automatically considers product bundles, highlights seasonal and promotional items and weights the selection according to the specifications. Marketers can link the engine to the rating tool ProCampaign Rating & Reviews to derive affinities from analyzed customer ratings, which are then transformed into product suggestions.         

Focus on convenience and service

With ProCampaign Lighthouse it' s comfortable: In the drag-and-drop email editor, responsive mailings are created in no time at all. Users fill intuitively designed templates with text and image material, animated GIFs, videos, product data and ratings as they please.

With the fully integrated and flexible contact center solution, the customer moves even more into the center. Here, ProCampaign call center agents have access to customer profiles stored in the hub, e-mails received, sweepstake participations and orders. In a telephone support conversation, employees find and view online customers with their complete history and fulfill their wishes in real time.

About ProCampaign

ProCampaign is the secure customer engagement hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and is thus the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.

[1] Unabhängiges Landeszentrum für Datenschutz Schleswig-Holstein [Independent State Centre for Data Protection Schleswig-Holstein]