ProCampaign exhibits for the first time at ITB

Marketing automation for the tourism industry releases potential for regular guests

Accompanying the Guest Journey via Marketing Automation with ProCampaign^® 

Bremen, February 2020: Which paths must tour operators and hoteliers take to turn satisfied guests into returning guests? Among other things, the ITB Berlin, the leading trade fair for the global tourism industry, is concerned with the complex answer to this question. This year, the trade fair is making four exhibition halls available for the supporting theme of travel technology, in which technology providers will present their industry-relevant solutions.

Engagement needs Security

The topic of customer engagement has also matured into a top topic in the tourism industry. Thus, the efficient exchange of customer data from reservation and booking systems, revenue management systems and marketing software is an essential component for the efficient use of existing data and thus for increasing customer satisfaction, value and loyalty. The industry is faced with the challenge of handling personal data in compliance with GDPR and developing industry-specific customer loyalty programs.

ProCampaign: marketing trip to the loyal guest

Centralized data enrichment in compliance with data protection, customer loyalty focus and agile campaign management ─ With this combination of functions, the Secure Customer Engagement Hub ProCampaign enters the tourism stage. With its privacy-by-design approach, the tool already carries data protection in its product DNA. With the software, marketers and IT managers can safely put a checkmark behind the topic of data protection in personalized customer contact. The marketing automation also offers hoteliers and decision-makers in the travel industry a flexible launch pad for customized loyalty programs. It enables them to create individual omnichannel concepts, identify target groups and guest behavior, and strengthen loyalty to the hotel or region.

Completely flexible

In Hall 6.1, ProCampaign will be presented as a customer engagement solution that can be fully integrated into property management systems thanks to its flexible REST API interfaces and dynamic data model. This consolidation provides a full 360° view of individual visitors, their interests, preferences and behaviour, taking into account all data protection regulations.

The presentation: motivation to return

Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation? Jörn Bittner from ProCampaign and Prof. Dr. Sandra Bayer, Professor for Media and Business Management at the University of Applied Sciences in Mittweida and Managing Director of Anker & Alpen GmbH, will address this question. Their contribution "The value of an automated and individual dialogue with the guest: measures - measurability - motivation to return" will take place on Wednesday, 04 March 2020 at 11:00 a.m. on the stage in the eTravel World in Hall 6.1.

The two speakers will show how the tourism industry can skilfully use the knowledge from existing data, increase data quality and, through individualized communication, transform a satisfied guest into a loyal, returning guest.

Get to know ProCampaign at the ITB eTravel World from 04 to 07 March! The team is looking forward to inspiring discussions in hall 6.1 at stand 144d.

Presentation: "The value of an automated and individual dialogue with the guest: measures - measurability - motivation to return" on Wednesday, March 04^th, 2020 at 11:00 am on the stage in the eTravel World in hall 6.1. 

About ProCampaign^®

ProCampaign^® is the Secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the category “Cloud”. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.