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Between privacy protection and genuine added value: How must customer approach change?
Andres Dickehut, CEO of Consultix, talks at Dmexco 2018 about future-oriented concepts to promote the customer experience and build customer trust
Bremen, September 2018: In order to sustainably reach customers, companies must keep their privacy and personalization in balance. Ultimately, personalization is the path that leads to both customer satisfaction and increased sales. However, many companies go astray because they do not take the added value of the customer as their starting point, but their own goals. Too intensive personalization efforts, especially in the area of sensitive data, are counterproductive, as customers perceive them as intrusion into their privacy. Commercial and brand-supporting success via personalization can only succeed where personalization strategies respect the privacy of the customer, especially with GDPR. Andres Dickehut, vendor of ProCampaign, talks about future-oriented concepts and features for digital businesses that promote the customer experience and at the same time increase customer trust.
When: 13 September 2018, 15:00-15:20 hrs
Where: Dmexco, Speakers' Forum between Hall 6 and Hall 9
Arrange your personal appointment here!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification