ProCampaign is partner of Gift Card & Loyalty Summit 2019

Secure Customer Engagement Hub serves as a digital home port for loyalty programs

Calculation and management of bonus points with ProCampaign. Source: Consultix GmbH

Bremen, October 2019: Seeing, understanding, engaging and retaining customers. The conference will focus on this wish-list for addressing customers, voucher business and dialogue marketing. The virtuoso handling of customer data promises a loyal clientele in the long term, from tourism and the textile industry to the retail and hotel sectors. All industries are faced with the challenge of handling personal data in a GDPR-compliant manner and developing concepts that fit perfectly - Omnichannel, of course! At the 10th Gift Card & Loyalty Summit, retail, marketing and digital managers will enter into dialogue with journalists and service providers, and new ways, technologies and tools will be on the agenda. In order to present innovative and practical solutions, the team of the marketing automation ProCampaign is participating in the event for the first time.

ProCampaign: Engagement meets Security

Centralized, data protection-compliant data enrichment, customer loyalty focus and agile campaign management. This combination of functionalities convinces international FMCG companies and e-commerce actors to use the marketing and CRM system. The platforms acts as a hub that manages and enhances customer profiles, behavioral data, interests, e-commerce and more in a master database.

Intensive customer experience thanks to loyalty features

Through its privacy-by-design approach, ProCampaign already carries data protection in its product DNA. Both marketers and IT managers can confidently set a hook behind the topic of data protection in personalized customer communications by using the software. The marketing automation system also offers retailers and manufacturers a flexible launch pad for customized loyalty programs. Companies use it to create individual omnichannel concepts, identify customer groups and behaviour, strengthen brand loyalty and support sales as well as product and category management. At booth 2, the team will present its new ProCampaign Bonus Points Engine.

Get to know ProCampaign at the "10th Gift Card & Loyalty Summit 2019" on 5/6 November at the H4 Hotel Munich Messe. The team is looking forward to inspiring discussions at booth 2!

About ProCampaign

ProCampaign is the secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the category “Cloud”. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.